Charities are feeling the pinch as the cost of living crisis bites, with most people admitting they are donating less than they did two years ago.
And the move towards a cashless society accelerated by the pandemic has hit charities particularly hard, with research by Virgin Red revealing that one in five of us admit we donate less because we are no longer carrying cash.. Nearly half (44%) of Brits say the amount they donate to charity has changed in the past two years, and one in five (18%) say they donate less due to often being coinless when out and about.
As well as a shift in attitudes towards carrying cards over coins, the pressures from the cost of living crisis have impacted the nation’s ability to donate, with the majority of people (70%) saying they are donating less due to the increased cost of living, as they no longer have the money to spare.
