As far as music promos go, usually we're treated to a few audio snippets and a sneak peek at the cover art, but Midwest pop princess Chappell Roan has set a whole new standard. Promoting her upcoming single, The Subway, Chappell (or her luscious locks, at least) has been spotted across New York City, in a playful campaign for the ages.
From her signature power vocals to her eccentric style, Chappell Roan knows a thing or two about how to create a standout brand. The hype around the single has been mounting since she teased it during a live show, and if I wasn't already excited, Chappel's immersive marketing has me well and truly hooked.
