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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky

Channel 4 Paramount Sky
All Creatures Great and Small
Channel 5’s shows include All Creatures Great and Small. Photograph: 5 Broadcasting Limited

Channel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.

The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenues.

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