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Evening Standard
Evening Standard
Business
Mark Banham

Channel 4 backs Rio Ferdinand-supported advertising startup WeAre8

Rio Ferdinand is a brand ambassador for WeAre8

(Picture: WeAre8)

Channel 4 has taken a stake in ‘hate-free’ social app WeAre8 as part of a $15 million (£11.4 million) Series B funding round.

WeAre8 pays users every time they watch an ad. 50% of every pound goes directly to the account of the user in their 8Wallet. They can then claim their earnings through PayPal, pay off their EE mobile bill or donate to charities.

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