Channel 4 is planning to give its streaming service, All4, an overhaul in 2023.
The broadcaster celebrates its 40th birthday today and has been looking back at some of its biggest moments on air. Already looking to the future, Channel 4 announced today it has major plans to overhaul its online streaming service, All4.
The on-demand service rebranded from its still commonly known 4oD image in 2015 but another is expected to take place in spring, 2023. The next rebranding will simply be known as Channel 4.
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The change is to "help audiences better navigate the abundance of choice in the digital world and find their favourite Channel 4 shows wherever and whenever they choose to watch content.”
In a statement, Channel 4 said: "All4 will change to ‘Channel 4 as Channel 4 becomes the first U.K. broadcaster to adopt one brand identity across its digital and linear channels as audiences increasingly no longer distinguish between digital and linear content. Channel 4’s entire portfolio of channels will also align with the Channel 4 brand."
Zaid Al-Qassab, chief marketing officer at Channel 4, added: “As Channel 4 turns 40, we’re responding to the challenge of an increasingly crowded content market by using our most powerful asset, the Channel 4 brand. The creation of a singular brand vision will better serve our viewers and help futureproof the channel to make sure we’re able to continue to take creative risks for the next 40 years.
"We want to become the viewers’ North Star in the digital world. A valued curator to help them navigate to a destination full of entertaining and thoughtful content they know they can trust."
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