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Liverpool Echo
Liverpool Echo
Entertainment
Christopher Megrath

Channel 4 announces plans for major rebrand on 40th birthday

Channel 4 is planning to give its streaming service, All4, an overhaul in 2023.

The broadcaster celebrates its 40th birthday today and has been looking back at some of its biggest moments on air. Already looking to the future, Channel 4 announced today it has major plans to overhaul its online streaming service, All4.

The on-demand service rebranded from its still commonly known 4oD image in 2015 but another is expected to take place in spring, 2023. The next rebranding will simply be known as Channel 4.

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