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Evening Standard

Casey Cooper-Fiske

Chanel to sponsor The Boat Race from next year in long-term partnership

Gabrielle "CoCo" Chanel Boat Race the Boat Race

The Boat Race had been sponsored by a cryptocurrency firm -

French fashion designer Chanel is to sponsor The Boat Race from 2025 after announcing a long-term partnership marking its first foray into sport.

From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.

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