French luxury group Chanel has again increased prices on some of its products, after three price hikes in 2021, meaning some of its signature handbags now cost up to twice what they did before the pandemic in 2019.
Major luxury brands have raised prices throughout the coronavirus emergency to protect margins and, more recently, to counter rising costs of transport, logistics and raw materials. But Chanel has been more aggressive than rivals, in a move that analysts say also aims to increase the exclusivity of the brand.
