Chandukaka Saraf, the 200-year-old, Maharashtra-based jewellery house, says it is adapting its product portfolio and customer approach to changing jewellery consumption patterns, with a greater focus on contemporary designs, diamonds, sterling silver and jewellery suited to everyday wear.
Founded in Baramati in 1827, Chandukaka Saraf has built its business over generations around gold jewellery, craftsmanship, and long-standing customer relationships. As the jewellery market evolves, the brand is looking to extend that proposition to younger consumers whose jewellery choices are increasingly influenced by personal style, versatility and everyday use, says a statement.
