Despite Adidas putting hundreds of millions of dollars into his pocket, Kanye West just can’t quit Nike. The Yeezy mogul used a 2020 podcast appearance to plead his case for the ability to wear Air Jordans and Swoosh-branded collaborations with his friends, and ever since he’s gone ahead and worn Nike products at will — even putting them front and center for a televised advertisement for his album Donda.
In 2022, the conflict of interest has only become more flagrant. After Michael Jordan’s son Marcus suggested that he’d like to see West collaborate with his father’s brand, the artist now known as Ye posted the Jumpman logo on his Instagram page along with the eyes emoji as a caption. The chances of Adidas signing off on a project with its biggest rival are practically zero, but that hasn’t stopped the Chairman of Jordan Brand from fanning the flames further.
