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Fortune
Sheryl Estrada

CFOs at Workday, Kickstarter and McKinsey on how finance and IT can get along

(Credit: Courtesy of Workday, Kickstarter, McKinsey)

Good morning.

Can finance and IT get along? Yes, it’s possible. And the two teams can form partnerships that could help propel the company forward, especially in the age of tech transformations and AI.

In today’s uncertain environment, driving innovative growth means “technology probably becomes the number one source of productivity,” Eric Kutcher, senior partner and CFO at McKinsey & Company said during Fortune’s Emerging CFO virtual event on Wednesday, in partnership with Workday, a CFO Daily sponsor.

Kutcher was joined by Workday CFO Zane Rowe and Kickstarter CFO Sindy Wilson in a panel discussion where Fortune senior editor at large Geoff Colvin and I asked the finance chiefs what has worked for them in creating a beneficial partnership with IT.

Zane Rowe, Sindy Wilson and Eric Kutcher. Courtesy of Workday, Kickstarter, McKinsey

Traditionally, CFOs were concerned with “How do you make sure that we are not overspending?” Kutcher explained. “And then you look at IT and say it is a major source of spend. I think there's a natural clash that has just happened historically. And in many ways, it’s a good, healthy clash.”

However, the role of the CFO and partnership with the CTO or CIO is “profoundly different today,” he says. “If you look at the role of the CFO today, which in many ways is a core component, if not the strategic architect of an institution, you have to look at what the opportunities are around technology.” 

McKinsey conducted research on how CFOs rebrand themselves as innovation allies. And Kutcher explained how he positions himself in conversations about tech investments.

When he’s told, “We need to invest in X,” his response is typically, “That’s great, we should, absolutely,” Kutcher said. But there’s a follow-up question. “What number [on your priority list] is that for you as a leader?” And if it falls in their top five or six, or even 10, “I say, let’s assume we’re going to make that investment; now let’s look at all the things that fall below that line and force some reallocation,” he explained.

“It’s not about the dollar amount at that point,” he continued, “it is about, what can we do successfully? It’s about putting myself as their partner to help them get to a yes, through a variety of different mechanisms.”

As a result, “I think they view me as an enhancer and accelerant to our innovation more so than a blocker,” Kutcher said. 

He continued, “At some level, we all are burdened with incredible amounts of tech debt. I just think we’ve entered a potential time period going forward where that technical debt is going to be less of an inhibitor.”

At Kickstarter, Wilson has prioritized has prioritized “building a very strong trust relationship with my CTO,” she said. At least once a week, Wilson schedules time with her CTO. “I want myself and my team to be students of the functions that we support," she said. "Getting an understanding of what capabilities we have, and the challenges, really helped to build trust and less friction-filled interactions." Wilson also said she likes to be transparent about her decision-making process. 

“I'm an incrementalist," she said. “I want to do a pilot test to have proof before making big investments.”

Rowe then explained his perspective as finance chief at Workday. “When your company is technology, I think the partnership is on an incredibly high level, because it's part of your product,” he said. It’s essential for the finance team to spend a lot of time with their technology partners, Rowe said. “As a goal, you can identify opportunities together, think about prioritization, and think about what your mission is,” he said.

The CFOs agreed that one of the best ways to learn is from your peers. For example, Rowe’s accounting organization and the technology group recently worked together and presented him with several ideas and use cases for applying AI, he said.

“I am pretty bullish on opportunities around AI and finance,” Kutcher said. “The limited experiments we've already done with AI have created real opportunities for us to have better insight and be able to synthesize much faster.”

Sheryl Estrada
sheryl.estrada@fortune.com

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