Talk about the Cosmetic Executive Women aka the CEW awards to anyone in the beauty industry, and you’ll be met with a knowing nod of approval. Everyone knows that the CEW is the absolute gold standard of awards — and that it’s well worth paying attention to the winners in each category.
Established in 1992 and comprised of beauty professionals and experts, the core CEW Beauty Awards awards celebrating the best in beauty are voted on by 1000 members of the not-for-profit organisation, the 12 Consumer Choice Awards were chosen by consumers across the UK, and the Responsible Beauty Awards were chosen by a panel of expert judges.
This year, the awards took place on Friday 28th of June at the Londoner Hotel, where Ateh Jewel, Founder of Ateh Jewel Beauty and Award-Winning Beauty Journalist & Diversity Advocate, hosted the lunch.
Here are all the products and brands that won to stock up on:
2024 CEW Beauty Awards Winners
CEW BEAUTY AWARDS – MEMBER VOTE:
Best New Mass Brand: Bubble
Best New Prestige Brand: Ella & Jo
Best Independent Beauty Brand: BYOMA
Best British Brand: Elemis
2024 CONSUMER CHOICE AWARDS – IN PARTNERSHIP WITH SUPERDRUG:
Best Independent Brand: Pixi
Best British Brand: BYOMA
Amazon Beauty Breakthrough Award: Pro-Collagen Night Cream
Buy now £110.00, Look Fantastic
Best New Body Product: Delicia Drench Cream
Buy now £48.00, Cult Beauty
Best New Sun or Self-Tan Product: Technocolor 1 Hour Express Self-Tanning Foam
Buy now £15.99, Look Fantastic
Best New Skin Product: Youth Potion Enriched Retinal Complex
Buy now £78.00, Tropic Skincare
Best New Hair Product: PDP Volumizing Mist
Buy now £28.00, Olaplex
Best New Electrical, Tool, Device or Accessory: Original Plant Brush
Buy now £17.00, Look Fantastic
Best New Make Up Product: Airbrush Flawless Lip Blur
Buy now £28.00, Charlotte Tilbury
Best New Wellbeing Product: Calming Pen
Buy now £20.00, Look Fantastic
Best New Fragrance or Home Fragrance Product: Orange & Bergamot Candle
Buy now £42.00, Molton Brown
Beauty Icon: Pro-Collagen Marine Cream SPF 30
Buy now £95.00, Elemis
Best New Body Product Mass: Brightening Body Lotion
Buy now £12.99, Byoma
Best New Prestige Body Product: Delicia Drench Body Butter
Buy now £48.00, Cult Beauty
Best New Prestige Suncare or Self-Tan: Express Mousse
Buy now £37.00, Look Fantastic
Best New Hand or Foot Product: Repair Mode™ Bond Building Nail Serum
Buy now £29.90, Look Fantastic
Best New Skin Prep or Mask: Pro-Collagen Green Fig Cleansing Balm
Buy now £49.00, Elemis
Best New Mass Skintellectual: Bio-Active Ceramide Repairing and Plumping Moisturiser Packshot - Ana Belo
Buy now £15.20, The INKEY List
Best New Prestige Skintellectual: Dewy Skin Cream
Buy now £67.00, Space NK
Best New Mass Targeted Skincare: Advanced Repair Ointment
Buy now £11.00, Cult Beauty
Best New Prestige Targeter Skincare: Pro-Collagen Glow Boost Exfoliator
Buy now £55.00, Look Fantastic
Best New Mass Hair & Scalp Product: SHAMPOO SHEETS
Buy now £24.00, REHAB.
Best New Mass Hair & Scalp Product: Full Texturizing Foam
Buy now £27.00, Look Fantastic
Best New Mass Hair Styling Product: Session Styling Curl Control
Buy now £19.50, John Lewis
Best New Prestige Hair Styling Product: Living Proof No Frizz Smooth Styling Cream
Buy now £36.00, Look Fantastic
Best New Grooming or Personal Care Product: BRIGHTENING BODY WASH
Buy now £11.99, Cult Beauty
Best New Beauty Tool, Device, or Accessory: The Plant Brush
Buy now £17.00, Tangle Teezer
Best New Electrical Appliance: Wellbeing Pod
Buy now £95.00, Look Fantastic
Responsible Beauty Award for Innovation and Responsible Beauty Award for Excellence: Pure Source Collagen Serum
Buy now £70.00, Beauty Kitchen
Best New Mass Complexion Product: Soft Pinch Liquid Blush
Buy now £24.00, Rare Beauty
Best New Prestige Complexion Product: Veil Hydrating Skin Tint
Buy now £49.00, Cult Beauty
Best New Eye or Brow Product: Mascara & Brow Duo
Buy now £28.00, Freemans
Best New Eye or Brow Product: Caviar Stick Eyeshadow Matte
Buy now £28.00, Look Fantastic
Best New Lip Product: Action Balms
Buy now £7.25, Look Fantastic
Best New Lip Product: Velveteen Liquid Lip Colour
Buy now £21.00, Lisa Eldridge
Best New Wellbeing Product: Calming Pen
Buy now £20.00, Look Fantastic
Best New Beauty Supplement: Menopause Max
Buy now £81.99, Holland and Barrett
Best New Fragrance: Cheirosa 59 Perfume Mist
Buy now £24.00, Look Fantastic
Best New Home Fragrance: Tuscan Vines Candle
Buy now £35.00, Space NK
Best Mass Beauty Icon: Oat Cleansing Balm
Buy now £8.99, Look Fantastic
Best Prestige Beauty Icon: Pro-Collagen Marine Cream SPF 30
Buy now £95.00, Cult Beauty