LAS VEGAS—ROXi is teaming up with Sinclair Broadcast Group to offer ROXi’s interactive music apps to Sinclair's ATSC 3.0 (aka NextGen TV) channels, bringing the U.K. based service to the U.S. for the first time.
Backed by U.K. entertainment icons Simon Cowell and Kylie Minogue, ROXi—which started in the U.K.—is expected to offer broadcast viewers access to an estimated more than 100 million music videos as well as curated music video channels, karaoke and music games, all available free with ads or a monthly subscription. The new channels—ROXi Music Channel, the ROXi Music Karaoke Channel and the ROXi Music Games Channel—will be made available over Sinclair’s 3.0 stations in early 2024.
