Samsung Electronics took centre stage at CES 2026 with a bold vision of artificial intelligence woven into everyday life. The South Korean tech giant highlighted how AI could evolve from a technical buzzword into an intuitive companion for the home, entertainment and wellness.
Executives, engineers and partners outlined a future where devices anticipate needs, learn from behaviour and lighten the burden of daily chores. This shift reflects Samsung's deep experience in connected ecosystems and its aspiration to lead the next era of consumer tech.
