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International Business Times UK
International Business Times UK
Anna Katrina Sevilla

CES 2026: Google and Samsung's AI TV Push — A Quiet Power Play in Millions of Homes

Samsung Google CES 2026 Gemini TM Roh Entertainment
World’s first 130-inch Micro RGB TV (R95H model) unveiled at CES 2026. (Credit: Samsung Newsroom)

Two of the biggest names in technology, Samsung and Google, have taken an aggressive route at the integration of artificial intelligence (AI) into home appliances — particularly the television — transforming it into a central hub for everyday life.

At this year's Consumer Electronics Show in Las Vegas, Nevada, commencing today, 6 January, Samsung unveiled its latest TV lineup, under its 'Your Companion to AI Living' theme.

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