Who had ordering a cup of coffee from Starbucks’ CEO or hailing a ride from Uber’s top executive on their 2023 bingo card? It may seem unorthodox, but Starbucks’ Laxman Narasimhan and Uber’s Dara Khosrowshahi have joined the ranks of corporate leaders taking frontline roles.
Executives picking up a barista or food delivery shift isn’t new. Companies like Taco Bell and DoorDash have long had similar policies in place. But the practice is quickly picking up steam as CEOs look to drive engagement across the most junior level of their organization and get an intimate understanding of the daily experiences of frontline staff.
