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International Business Times
International Business Times
Business
Katie Forster and Hiroshi Hiyama, with Paula Ramon in Los Angeles

'CEO Of Supercute': Hello Kitty Turns 50

Hello Kitty Sanrio Helen Japan
Hello Kitty marks its 50th anniversary on November 1, adorning everything from handbags to rice cookers and raking in millions of dollars for the Japanese creators Sanrio (Credit: AFP)

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- still making millions for her Japanese creators.

The simple design of the character -- who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty -- has mileage as a money-spinner for years to come, experts say.

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