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Fortune
Fortune
Alexa Mikhail

CEO of Oura has 4 predictions for the $80 billion wearable tech industry—including growing his customer base by millions of people

(Credit: Courtesy of Benjamin Arthur—HLTH Europe)

The wearable tech industry is booming. Last year, the market was valued at over $80 billion and is expected to reach an estimated $180 billion by 2030, with the most significant growth across North America. 

As more people opt for personalized health data, the once-futuristic idea of wearing health tech daily has become so mainstream that donning an Oura ring or glucose monitor at a party is no longer a rarity. 

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