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Nike (NKE) spent much of 2025 repairing investor confidence after repeated disappointments pushed NKE stock well below prior highs and behind peers. Over the past 52 weeks, shares have fallen 14%. However, momentum briefly turned positive on Dec. 31, 2025, when shares rose about 4% following notable insider buying near year-end.
Apple (AAPL) CEO Tim Cook, a Nike director, acquired roughly 50,000 shares, increasing his stake by about 90%. Board member Robert Holmes Swan also stepped in, purchasing approximately 8,700 shares, which expanded his position by 24%. Separately, Nike CEO Elliott Hill acquired nearly 16,400 shares in a $1 million transaction. The purchase lifted his personal stake by more than 7%.
