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Fortune
Fortune
Ryan Hogg

CEO behind Drake's $400K bed doesn't consider his mattresses to be 'luxury products'

(Credit: Courtesy of Hastens)

With a master's degree focused on sleep and 35 years at the helm of one of the world's most exclusive bedmakers, it's safe to say Jan Ryde knows a thing or two about a good night's rest.

Not that the CEO of Hästens always got enough sleep over the last three decades, as he’s transformed his family beds business from a multi-generational local Swedish brand into an international powerhouse boasting scores of A-list celebrity customers.

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