To mark the approach of summer, Central Lardprao had turned its retail spaces into an extravagant runway to launch the Central Edition: Discover Summer Collections 23, as part of the "Put Your Style On The Display" campaign.
The fashion show highlighted the latest trends and collections from top design brands under the theme of "The Red Stage" to represent the heat of the sweltering season. A troop of fashion icons and celebrities made their appearances on stage including Thanapob Leeratanakachorn, Nittha Jirayungyurn, Jackrin Kungwankiatichai, Chonlathorn Kongyingyong and Thanwa Boonsungnern.
Tapida Norpanlob, a fashion category director of Central Department Store, said: "Central Department Store has long been the No.1 fashion destination, having captured the affections of both Thai and international shoppers. We offer a wide range of premium products from over 1,000 leading local and international brands in our stores and online platforms to attract consumers of various ages and lifestyles. We have combined the newest trends with collections from leading brands in the form of digital content and in-store displays to inspire fashion lovers. This year, Central Department Store has chosen six hot fashion trends so that customers may mix and match in creating their own looks."
The brand list includes Vivienne Westwood, Maje, Sandro, Kenzo, Moschino, Karl Lagerfeld, DVF, Marc Jacobs, Polo Ralph Lauren, Nike, Sporty and Rich, Adidas, Converse, MLB, Levi's, Wrangler, Lee, Guess, GQ, Arrow, John Henry, Daks, Suit Select, Milin, Asava and Janesuda.
There were six key looks on view. The "Dopamine Bright" theme breaks tiresome tones and lifts up spirits with bright and bold items from Sfera. The "Vibrant Vacation" theme evokes a holiday mood with colourful items from Kate Spade and Sporty & Rich. The "Neutrals Blending" theme gets closer to nature with earth-tone colours and embraces minimalism with simple sophistication and elegance from Maje and ESP. The "Fantasy Prints" theme uses graphic patterns to carry you away on a summer breeze with collections from Alice and Olivia, Marimekko and Marc Jacobs.
The "Stripes" theme provides a timeless but chic look through stunning designs from Polo Ralph Lauren and Kakhi Bros, while "Power Suit" features neat cutting and subtle details to make you stand out from the crowd with collections from Maje.