The Boston Celtics approach basketball analytics with a blend of data-driven insights and a holistic understanding of the game. Mike Zarren, the Celtics’ Vice President of Basketball Operations and team counsel, has risen through the ranks due to his expertise in analytics but recently spoke about how he advocates for a comprehensive approach that considers both numbers and subjective observations in an interview with Heavy’s Steve Bulpett.
“We’re never only making decisions based on numbers,” explained Zarren, who is known among Boston fans as the front office member most interested in using analytics to guide the decisions the team makes.
