It seems that Boston Celtics star forward Jaylen Brown has new representation. And he is the first such NBA player or player of any sport to be represented by his new agency, Donda, according to TMZ Sports. According to TMZ, the partnership has been in the works since March.
It was ironically sparked at the last meeting of the Celtics and the team they now face in the 2022 NBA Finals, the Golden State Warriors when Donda chief and renowned hip hop artist Kanye West linked up with the Celtics star at the game, the two photographed courtside in a popular image making the rounds at the time.
TMZ relates that the agency wanted to work with the Cal-Berkeley product “his intelligence, social activism, and charitable work” as well as his on-court skill. West reportedly believes “Brown is underappreciated … and wants to bring him to “superhero” status during his career and long after his playing days.”
Celtics Lab 116: The Heat beaten, a look back on the path to the finals ahead of a Warriors showdown https://t.co/2CbpXdaV2i
— The Celtics Wire (@TheCelticsWire) May 31, 2022
The Georgia native famously chose to go into the league without representation, using his personal network of NBA elder statesmen and trusted confidants to navigate the business side of his career in the league.
He later hired agent Jason Glushon to handle his contract extension before moving on to this stage of his career.
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— The Celtics Wire (@TheCelticsWire) May 31, 2022
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