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Benzinga

Business

Triveni Kothapalli

Celsius Takes Control Of Energy Drink Aisle With PepsiCo Partnership

Celsius PepsiCo PEP Pepsi United States Alani Nu Rockstar CELH Michael Lavery Piper Sandler

Miami,Beach,,Florida,-,July,02,,2024:,Celsius,Energy,Drinks

Celsius Holdings Inc. (NASDAQ:CELH) is tightening its grip on the energy drink aisle as a revamped distribution deal with PepsiCo (NASDAQ:PEP) elevates the company to category captain status, giving it greater control over shelf space and product placement while unlocking new growth opportunities through the addition of Alani Nu and Rockstar to its portfolio.

Piper Sandler analyst Michael Lavery reiterated an Overweight rating on Celsius with a $69 price forecast, citing the deeper PepsiCo partnership, the addition of Alani Nu, and ongoing product innovation as key drivers.

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