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The Guardian - AU
The Guardian - AU
National
Josh Taylor

Celebrity scam ads still targeting Australians despite tech giants’ crackdowns

A smartphone screen displays the logo of social media apps
Nothing can be 100% effective in deterring scammers but Google and Meta can help, a cybersecurity expert says. Photograph: Anna Barclay/Getty Images

Scammers are finding loopholes in restrictions brought in by Google and Meta to combat fake celebrity scam ads and experts warn they will be hard to stop while Australia remains a lucrative target for cybercriminals.

On Monday Meta announced it would require businesses targeting financial advertising at Australians to verify themselves, including through the Australian Securities Investment Commission, to check they hold an Australian financial services licence.

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