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The Independent UK
The Independent UK
World
Stephanie Beasley

Celebrity giving is evolving: Ariana Grande’s foundation shows how

Philanthropy-Ariana Grande - (Invision)

For years, pop star Ariana Grande gave away money, mostly quietly and without much structure. There were annual gifts to England’s Royal Manchester Children’s Hospital. Sometimes a night’s performance proceeds were handed to nonprofit groups. She anonymously funded a holiday gift drive for transgender young people in addition to launching a $3 million fundraising event for transgender youths in 2022.

Now those scattered acts of giving have a name and a public face: the Brighter Days Ahead Foundation. Launched in May, it will focus on causes Grande has advocated for in the past, including LGBTQ+ rights, reproductive health, immigrant rights, and mental health. Grande is doing this at a moment when philanthropic support for these causes is eroding, said Shauna Nep, Grande’s philanthropic adviser.

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