A cruise line says it changed the minds of people about setting sail on a holiday - by pretending its new ship was a resort on land. Celebrity Cruises said its new study found that 77% of people had pre-conceived ideas about cruise holidays.
It said 41% thought they were expensive, while 36% said they were for older adults. Further, 22% associated them with cheesy entertainment, limited time in port and overcrowding.
With those results in mind, Celebrity decided to challenge perceptions by showing images to participants in a study of one of its new ships. Showing them images of the design and experiences on offer, it left out the detail that they were on a ship.
