It all started with the emojification of a once iconic logo. The Big Brother all-seeing eye was a Y2K design classic. But now, as ITV vie for the attentions of the notoriously-attention-deficient scrolling generation from every interactive bus shelter, we have a garish incarnation that’s been laid out by AI, but if AI was using Clip Art back in 1996.
The shell of the original show is certainly there. Techno intro music remains untouched. Big glossy house is present and correct in the north London outer reaches. Hosting has thankfully been bottled at OG BB source.
