Not just a successful UK rapper and broadcaster, Casyo ‘Krept’ Johnson and his co-parent, influencer Sasha Ellese Gilbert have created Nala’s Baby and it’s now available in over 400 Boots stores and online!
The brand new naturally derived skincare brand Nala’s Baby has been designed to be inclusive of all skin types. The Black-owned, British-made brand features a perfect zero rating on ingredients vetting app Think Dirty which is dedicated to educating consumers on the chemicals in personal care products.
What’s more, Krept and Sasha have integrated educational technology into each product via a scannable QR code. Designed to help parents by educating and distracting babies and children when they are having nappies changed or lotion applied - transporting children to an augmented reality experience.