- A new Channel 4 documentary, currently titledTop Toys Of All Time, will offer an exclusive, after-hours glimpse into the iconic Hamleys toy shop this Christmas.
- The programme will feature celebrities such as Alison Hammond and her son Aiden, Jonathan Ross and his daughter Honey, and comedian Lou Sanders with Harriet Kemsley, revisiting childhood play.
- It will delve into the stories behind enduring toy crazes, showcasing classic favourites like Cabbage Patch Kids, Operation, Lego, and Hungry Hippos.
- The documentary will incorporate archive footage, including 1970s and 80s adverts, and is inspired by Hamleys’ own Top 100 Toys Of All Time list.
- Producers and Hamleys representatives highlighted the documentary's feel-good, nostalgic celebration of toys and childhood, aiming to capture the universal appeal of play.
IN FULL