About a month ago, actor Ranbir Kapoor shelled out Rs 3.31 crore for a 2,134 sq ft plot of land in Ayodhya, right by the banks of the Sarayu river. Before Kapoor, superstar Amitabh Bachchan also bought land in the same project. This raises the question: Why are celebrities investing in land in temple cities like Ayodhya?
Samujjwal Ghosh, CEO, The House of Abhinandan Lodha, shared with ET Wealth Online that iconic locations like the Ram Temple and the riverfront in Ayodhya, the Kashi Vishwanath corridor in Varanasi, and the Banke Bihari Corridor in Vrindavan are transforming not only the pilgrimage experiences but also the quality of living.
