Earlier this month, Elon Musk flew to Mykonos, reputedly coughing up €7,000 to enjoy the pleasures of a gold-coloured speedboat for a couple of hours. On nearby Paros, Roger Federer lapped up the rays with his family away from the tennis court while Magic Johnson enthused about his “life changing experience” at the Acropolis and Nicole Kidman thanked “beautiful Greece” on Instagram.
Greece is having a good summer. Just when tourism officials think it can’t get better, it does. Athens is bracing for a million visitors this week; record numbers are flocking to the islands – jellyfish notwithstanding – and there are holidaying celebrities galore.
