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Issy van der Velde

The Witcher 4 studio CEO says the team will be staying pretty quiet before release, but he wants to "drop crumbs" to "whet the appetite" of the community

Michał Nowakowski CD Projekt Red

The Witcher 4 Polaris .

Video game marketing takes many different forms, and the CD Projekt Red CEO has opened up about how the team wants to approach getting us all hyped for The Witcher 4.

The Witcher 4 was announced back in 2022, which seems like an age ago, especially given that it has only just hit full production. Some people think games are announced too early these days (with a former Naughty Dog developer recently explaining why that happens), and CD Projekt Red is planning to make sure we have some new information to keep us interested for the next few years.

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