The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 1 lakh each on Storia Foods and Beverages Private Limited and Mrs. Bectors Food Specialities Limited, the maker of English Oven bread, for using the expression "100%" in a manner that misrepresented the actual composition of their food products.
The authority, headed by Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra, has also directed both companies to immediately withdraw the claims from their product packaging, websites, and all digital platforms. The action was taken under the Consumer Protection Act, 2019, and the Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022.
