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The Mary Sue
The Mary Sue
Teresia Gray

CBS News Rebrand Continues To Stumble Despite Whiskey Fridays

CBS News CBS Bari Weiss Tony Dokoupil CBS Evening News David Ellison Paramount Skydance

CBS News’s rebrand is hitting choppy waters after the latest ratings numbers rolled in. It turns out the people don’t want “Whiskey Fridays.” 

About half a year ago, Bari Weiss was installed as the head of CBS News by  David Ellison. The head of Paramount Skydance hand-selected the conservative blogger to lead this storied division into the future. All of that bluster despite her never having any experience guiding a project of this size. 

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