Haley and Hanna Cavinder announced Wednesday that they are partnering with Betr Holdings, Inc., which will serve as the sole provider for content about the twin sisters.
The sports betting and media company, co-founded by media personality and boxer Jake Paul, now will serve as the host platform for the Cavinders’ podcast, Twin Talk. The duo also will make on-camera appearances to facilitate the growth and engagement of their content as well make regular appearances on the network’s flagship series, BS w/Jake Paul.
“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” Haley and Hanna Cavinder said in a statement. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”
The Cavinders’ latest business venture comes shortly after the social media stars’ recent announcement that they would forgo their fifth and final season of college basketball eligibility at the University of Miami and seek opportunities in pro wrestling. Their agent, Jeff Hoffman, told Colin Salao of The Street that the Cavinders will begin training with the WWE in Orlando this spring.
At Miami, the sisters were trendsetters in the name, image and likeness space. They transferred from Fresno State and entered the Hurricanes’ program in April 2022. The Cavinders helped Miami reach the Elite Eight of this year’s women’s NCAA tournament.
