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Fortune
Fortune
Sheryl Estrada

Cava’s CFO on how the fast-casual chain’s latest menu item helps with optimizing price points

(Credit: Courtesy of CAVA)

Good morning. Cava customers used to loading toppings on salads and pita wraps while ordering beverages like blueberry lavender juice may soon find themselves with a new favorite at the burgeoning fast-casual chain.

Next week, Cava is launching a fire-grilled steak, “filling a perceived gap in our menu,” CFO Tricia Tolivar told me. "Right now, we don't have a beef offering." (A beef meatball was removed from the menu last year.) The company’s culinary team has been perfecting the steak for about two years, recently offering it in specific markets such as Dallas and Boston.

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