While AI has infiltrated almost every aspect of our lives, the design industry still grapples with ethical concerns surrounding the technology, with many creatives sceptical about its growing influence. But what happens when the tables are turned, and generative AI seeks the help of human creativity to stand out from the crowd? Enter How&How's rebrand for Ideogram, the AI platform intent on raising the standards of AI-generated design.
For Cat How and her team, it wasn't a project without moral complications, but with "cautious adoption, not blind enthusiasm", they crafted a brand identity bursting with human soul. To understand more about the creative process behind this challenging project, I caught up with Cat to discuss AI anxiety, the acceptance of irony and the value of taking on uncomfortable projects.
