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Cathie Wood, the founder and CEO of ARK Invest, is as well-known for her visionary investment strategies. Despite her frequent appearance amongst headlines, she says that was never her intention and she has been reluctant to embrace the spotlight that often accompanies her success. In a CNBC interview, Wood shared candid reflections on her unintended rise to celebrity status and how the media’s perception of ARK Invest has shifted dramatically in recent years.