It’s no secret that the competition in the airline industry is a tiresome battle. From Qatar Airways – best known for its QSuites that come with a sliding door – to Finnair’s innovative, sustainably-focused seats that don’t recline, airlines are constantly on the lookout for new ways to entice. Throw in top-shelf champagne, caviar, and chef-created food menus, alongside high thread count sheets and ergonomic mattresses, and the question is: how do you stand out from the crowd?
