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Zenger
Zenger
World
Saba Fatima

Catalan Election Debate Attracts Surprising Viewership Amidst Low Interest

The large audience for the electoral debate held on TV3 [primary television channel of Catalan public broadcaster Televisió de Catalunya, a subsidiary of the Catalan Media Corporation (CCMA), the public radio and television company in Catalonia owned by Catalan government] between the Catalan candidates for the upcoming Spanish elections somewhat shattered the myth that there is widespread apathy about the upcoming Spanish general election. DAVID OLLER/GETTY IMAGES 

The large audience for the electoral debate held on TV3 [primary television channel of Catalan public broadcaster Televisió de Catalunya, a subsidiary of the Catalan Media Corporation (CCMA), the public radio and television company in Catalonia owned by Catalan government] between the Catalan candidates for the upcoming Spanish elections somewhat shattered the myth that there is widespread apathy about the upcoming Spanish general election.

 The 25.5% accumulated audience share between the two CCMA channels —TV3 and 324— and the 364,000 viewers who followed it, more than doubled those who followed the debate which took place on the same channels before Barcelona’s municipal elections, which had a 12.1% audience share, or the 12.3% of the seven-way debate held last week by TVE [Spain’s national state-owned public television broadcaster], in which the number twos of the major political parties and the peripheral parties’ leading candidates participated. These figures are a far cry from the Atresmedia debate between Pedro Sánchez and Alberto Núñez Feijóo, which achieved a 45.5% audience share on Antena 3 and La Sexta combined.

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