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Evening Standard
Evening Standard
Lifestyle
Victoria Moss

Cashmere jumpers and Christmas: Anya Hindmarch eyes up Uniqlo for new collaboration

Your Christmas jumper options have just got a lot chicer, cuter and cheaper. Anya Hindmarch, the queen of Pont street, which houses her 5 stores selling everything from bespoke luxury handbags to iced buns.

The result is a tight edit of knitwear, jumpers and accessories (hats, gloves, scarves and one shopper bag) which are christened with Hindmarch’s trademark eyes motif. The designer eschews heavy branding for instead a quick dose of recognisable wit. The eyes peak out from beanie hats and the top of socks, and give a side-eye on knitwear.

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