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Marie Claire

Lifestyle

Rebecca Fearn

Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why

TikTok Dragons Den

A model with long, healthy looking auburn hair looks into the camera.

When it comes to TikTok beauty brands, they're increasingly becoming a dime a dozen. However, some really do take off and grow, earning rave reviews and record sales. Case in point: Hair Syrup, the brand which featured on Dragons' Den and has a legion of fans. But should you invest in the brand? Here's what you need to know, from a beauty editor who's not easily impressed.

The Hair Syrup story

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