Elvis painted his pink and purple. Betty White drove one named “Parakeet.” They’ve carried presidents, mobsters and almost everybody on their last ride. Rock and Roll would have neither rocked nor rolled without them. Some even paced Indy and raced LeMans. Now Cadillac, the 120-year-old brand that once meant the best of anything, hits its stride towards electrified and autonomous roadways.
On July 22, Cadillac unveiled the Celestiq show car — a bespoke electric luxury sedan that will be hand-built at GM’s Eero Saarinen-designed tech center in Warren, Michigan. It combines classic styling cues like a long hood and vertical lighting with a sleek hatchback over hockey stick taillamps that hint at fins.
“It’s still a concept but is a vehicle that showcases the pinnacle of what GM can bring to the EV market,” said Jessica Caldwell, executive director of insights for Edmunds. “It serves as a halo vehicle and hopefully design cues will trickle down. I think it looks cool but is probably going to be polarizing. Having another EV is good.”
