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Fortune
Fortune
Prarthana Prakash

Carlsberg's new CEO bought $1.6 million shares in the company just days into the job—it's his tactic to battle slumping share prices

Portrait of Jacob Aarup-Andersen. (Credit: Ritzau Scanpix—Sipa USA/AP Images)

Jacob Aarup-Andersen took the helm at brewing giant Carlsberg on Friday.

Within days of getting his feet under the desk, he purchased near $1.6 million worth of the company’s shares—a ploy which could send shock waves of confidence through the market.

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