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Fortune
Fortune
Prarthana Prakash

Carlsberg expanded its business, thanks to the brewer’s bet on nonalcoholic drinks—but it may have to slow down in 2025

Carlsberg Alcohol Britvic
(Credit: Carsten Snejbjerg—Bloomberg/Getty Images)

Carlsberg is betting on its soft and nonalcoholic drinks to navigate 2025 and beyond—but the move won't be without its challenges.  

Carlsberg had an action-packed 2024. It acquired U.K.-based Britvic, creating a new entity that subsumes Carlsberg Marston’s Brewing Company business. The Danish company also got rid of its Russian operation after it was taken under state control in 2023.

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