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Birmingham Post
Birmingham Post
Business
Jon Robinson

Carex, Original Source and Imperial Leather maker buys baby and child personal care brand Childs Farm for almost £40m

Childs Farm Carex PZ Cussons

The group behind Carex, Original Source and Imperial Leather has bought a baby and child personal care brand for almost £40m.

Manchester-headquartered PZ Cussons has acquired Childs Farm which is based in Baskingstoke, founded by Joanna Jensen and has product lines includes bath and shower, skincare and haircare.

PZ Cussons bought c.92% holding in the business for £36.8m and has an "agreed path to full ownership" by the end of May 2025.

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