Lifestyle magazine Cardiff Life has been bought out of administration by Cardiff-based digital marketing agency WCS for an undisclosed amount. The print asset was sold to WCS Agency by Bath-based publisher Media Clash, which also owns titles Bath Life, Bristol Life and Exeter Living.
The acquisition is effective immediately, and both companies said they are working closely to ensure a “seamless transition” for both its readers and clients. The magazine, which has run for over 16 years and produces 10,000 printed copies each month, will continue as a printed publication.
However, the agency said the magazine will also have a big digital presence as it eyes a real opportunity to grow the publication through online channels. The Cardiff Life Awards will still be owned by Media Clash, but WCS said it will work closely with the publisher on the awards going forward.