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Birmingham Post
Birmingham Post
Business
Sion Barry

Cardiff is buzzing says Carol Vorderman with investment by firms like digital bank Starling

There is a discernible buzz and sense of belief in Cardiff underpinned by wave of new business investments from the likes of fast-expanding digital bank Starling, according to TV presenter Carol Vorderman.

Ms Vorderman, originally from the Vale of Clwyd, said the capital and Wales more widely has the potential to become world leading in emerging growth sectors, like fintech, where it once dominated in heavy industries such as coal and steel.

Starling, founded by its Swansea-born chief executive Anne Boden, officially launched its Cardiff office this week. When setting up the operation the plan was to create 400 jobs, but that target has already been far exceeded with nearly 900 now employed from data analysts to software engineers and recruitment continuing.

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