Cardi B recently released her new single 'Enough (Miami)' and is strategically promoting it with multiple versions to maximize its commercial success. The tactic of offering various renditions of a song is a common practice among major artists to boost sales and chart performance.
Currently, there are nine different versions of 'Enough (Miami)' within the top 40 on iTunes in the U.S., with half of them being newly released. This approach aims to cater to superfans and increase the overall sales figures of the track. Billboard consolidates all versions of a song into one entity, making it a sound marketing strategy to offer multiple cuts.
While the original version of 'Enough (Miami)' remains the top-selling one, other variations such as sped-up, slowed-down, instrumental, a cappella, and clean and explicit versions are also performing well on the iTunes chart. Cardi B is optimistic that this multi-version strategy will propel 'Enough (Miami)' to greater success than her previous release.
Cardi B's previous single, 'Like What (Freestyle),' made a notable debut on various Billboard charts. Despite entering the Hot 100 at No. 38, the song achieved significant success on the Digital Song Sales chart, securing the No. 3 spot. With an impressive sales figure of 11,535 copies in its initial tracking period, 'Like What (Freestyle)' also claimed the top position on the Rap Digital Song Sales chart, reaffirming Cardi B's commercial appeal.
