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The Independent UK
The Independent UK
Technology
Steve Fowler

Car makers have a surprising new target demographic – your dog

Editor Steve Fowler and his tireless assistant Sky attend the annual Goodwoof festival - (@ThisIsTimothy)

If proof were ever needed that the Duke of Richmond loves his dogs, it’s said that the palatial kennels complex at his historic Goodwood estate had central heating long before Goodwood House ever got it.

The Duke is hardly an outlier when it comes to canine appreciation – the UK is a nation of dog lovers. We have over 12 million of our four-legged friends living with us and spend an average of £2,000 on our pets every year, according to Battersea Dogs Home. Dogs are clearly big business, and lately they’ve been giving car makers paws for thought.

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